Rules of Thumb

  1. Avoid idioms.
  2. Always avoid adverbs.
  3. Give us a reason.
  4. Say what needs to be said.
  5. Say what's true.
  6. Believe what you say.
  7. Have a point.
  8. Make a point.
  9. Get to the point.
  10. Make sense.
  11. Give it structure.
  12. Be organized.
  13. Be scannable.
  14. Be consistent.
  15. Be concise.
  16. Don't be clever.
  17. Don't try.
  18. Don't write what you wouldn't say out loud.
  19. Emojis? 👍 Here and there.
  20. Simple, but no simpler.
  21. If it's long, it's too long.
  22. Care.
  23. Surprise yourself.
  24. Make it worth reading.
  25. Break the rules.

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Published 11 months ago
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