- Avoid idioms.
- Always avoid adverbs.
- Give us a reason.
- Say what needs to be said.
- Say what's true.
- Believe what you say.
- Have a point.
- Make a point.
- Get to the point.
- Make sense.
- Give it structure.
- Be organized.
- Be scannable.
- Be consistent.
- Be concise.
- Don't be clever.
- Don't try.
- Don't write what you wouldn't say out loud.
- Emojis? 👍 Here and there.
- Simple, but no simpler.
- If it's long, it's
toolong. - Care.
- Surprise yourself.
- Make it worth reading.
- Break the rules.
Rules of Thumb
Published about 1 year ago